Cartoon Logos and Character Development

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greatwhite.jpg
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ravenouswormcopy.jpg

freshmascot.jpg
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The cartoon mascot/logo pictured above was created for a popular South Beach deli. Thanks to me the waiters have to wear red sneakers and suspenders.
That disarming chap to your upper left appears on wine bottles.

The ravenous earthworm to your left is a loosely colorized "pencil rough" done for a client who farmed and sold these critters. I presented him with three roughs from which he chose one (not the one you see here) to be a cartoon mascot. The cartoon worm became part of his corporate identity and was reproduced on business cards, stationary, packaging, web pages, etc.

sandalworldlogocopy.jpg
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sandalworldpencilroughcopy.jpg
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A pencil rough (pictured above) and, to the left, the finished logo. In this case, the client loved the rough and approved it with no changes.

Caricatures and Cartooning by Ray Russotto